This project represents one of my two graduation projects, where the goal was to create a campaign for Danske Erhvervsskoler og -Gymnasier (DEG) with the aim of attracting more students to vocational schools. The project involved developing a recruitment campaign targeted at young people who are not familiar with the broad range of vocational education options.

The concept behind the campaign included the creation of an interactive app similar to Tinder but specifically focused on education. At the same time, a comprehensive campaign was implemented using influencer marketing on social media, targeting the desired audience. To increase awareness, a card game was also developed and distributed to upper-grade students in primary schools to reach the entire target group.

The entire project was executed with careful analyses, statistics, design and communication processes, as well as budget preparation and a detailed marketing plan for the campaign’s implementation.