Composition of a Recruitment Campaign for a Non-Profit Organization Focused on Promoting Sustainability Knowledge in Denmark

The organization actively works to inform about the relationship between lifestyle and sustainability. As part of the campaign, a lifestyle magazine has been developed with a special focus on sustainable living, which forms the core of the entire marketing effort. This marketing will be implemented both offline and online, including signage and billboards offline, as well as popular social media channels online with campaign videos and a landing page to encourage people to subscribe to the organization.

The magazine and campaign represent a harmony between minimalism and modernism with a thoughtfully structured grid layout that sparks curiosity. A unique Gothic typography adorns the name, adding character and depth to the product’s identity.