New Brand Mark and accompanying capsule collection for the Danish denim brand Gabba. The objective was to create a distinctive visual asset that could work both alongside the existing wordmark and as a standalone identifier, giving the brand a more flexible, recognizable, and scalable identity across products, campaigns, and digital touchpoints.

The new identity was introduced through a capsule collection, where the Brand Mark served as the central design element across apparel and accessories. The collection showcased the mark’s versatility while demonstrating how a single graphic asset could strengthen brand recognition and unify Gabba’s visual language.